Since 1994, Dressup Group (LTD Tradeline) has been a key player in Georgia’s fashion market, offering clothing, footwear, and accessories. For decades, we have not only fostered an environment for fashion development but also helped individuals shape their personal style and identity.

Over the years, Dressup Group has overcome numerous challenges and continues to evolve in line with market demands. We are constantly seeking innovation, expanding our reach, learning from global experiences, and adapting to the needs of new generations. This commitment has made us industry innovators and pioneers in digital commerce in Georgia, providing customers with a seamless and convenient shopping experience.

Today, Dressup Group is presented with more than 80 stores, in four cities—Tbilisi, Rustavi, Zugdidi, and Batumi. Our catalogue boasts more than 100 brands, which are presented across both, our mono-brand stores and multi-brand spaces.

Mono-brand Stores:

Multi-brand Stores:

Factory – A multi-brand store offering a diverse range of footwear and accessories from international brands. Here, you'll find products from our mono-brand stores alongside exclusive brands like Vans, Converse, and others.

Atrio – A premium multi-brand footwear and accessories store featuring high-quality, exclusive models from the world’s leading brands, catering to the most discerning customers.

Kid’s Gallery – A store dedicated to children up to 14 years old, featuring a curated collection of clothing, footwear, and accessories from the brands in our portfolio.

Jeans Gallery – A store specializing in a wide selection of apparel and accessories, featuring brands like Barbour, Michael Kors, Liu Jo, and more.

Dressup Outlet - The outlet collections of the brands presented in our portfolio. You’ll find discounted clothing and accessories for women, men, and children in various multi-brand stores.

Additionally, Dressup.ge is one of Georgia’s most advanced online shopping platforms, continuously offering the latest collections from international brands, including exclusive items.

Our customers’ loyalty is our greatest inspiration. That’s why we provide loyalty programs and exclusive offers, allowing you to be among the first to discover new collections and enjoy special privileges and discounts.

Dressup Group is home to more than 1,000 employees, with numbers growing each year. We place great emphasis on professional development and creating a comfortable work environment. Our company offers a wide range of corporate benefits, including training programs, career growth opportunities, and other support initiatives.

We also prioritize student employment, giving young talents the opportunity to gain practical experience while pursuing their education. A flexible work schedule allows them to balance academic and career development, laying a strong foundation for their professional future.

Georgian fashion is another key priority for us. We actively support local production and contribute to the growth of Georgian brands. Today, two Georgian brands, Savali and Atrio | Ruso, are created within Dressup Group’s manufacturing facilities, offering unique and high-quality products available in our multi-brand stores.

Dressup Group is a place where you can discover your style, enjoy premium quality, and refresh your wardrobe with the latest collections from the world’s leading brands.

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