Company History

2020: Dressup Group presented a new brand store to the customers: Etam – French Lingerie Store for women opened at Pekini Ave 5.

2019: Dressup Group presented a new brand store to its customers: Greyder – one of the most successful footwear brands of the modern world, with 60 years of experience. Distinctive design, high quality and innovative details - Footwear for men, women and children for any season available at "East Point".

2019: Dressup Group presented a new brand store to the customers: Jack & Jones – casual brand for men – clothing, footwear and accessories from a worldwide acknowledged Danish brand – opened at Tbilisi Mall.

2019: Dressup Group opened 9 new stores at City Mall: Lacoste, Gant, Guess, Levi's, Lee & Wrangler, Mavi, Tommy Jeans, Atrio and Kids Gallery.

2019: Dressup Group presented a new brand store to the customers: Tommy Jeans – casual brand from acknowledged designer, Tommy Hiliger, opened at City Mall Saburtalo & Tbilisi Mall.

2019: Dressup Group presented a new brand store to the customers: Kids Gallery opened at City Mall Saburtalo – unique vision of modern trends for your little ones – various popular brands: Tommy Hilfiger, Name It, Lacoste, Calvin Klein, Levis, Guess, Vans, Toms, Balducci, etc.

2019: New Lacoste Store opened at Tbilisi Mall.

2018 -  Dressup Group presented new, premium American brand, GANT to customers and opened its first store at "Galleria Tbilisi" Trade Center. 

2017 -  Dressup Group opened 5 additional Stores at "Galleria Tbilisi" Trade Center: Levi's, Lee & Wrangler, Mavi, FActory & Atrio. Totally, 7 Stores by Dressup Group are presented at this center. 

2017 -  Dressup Group presented 2 new brand stores to its customers: Stores of worldwide acknowledged brands, Lacoste and Guess opened at T/C "Galleria Tbilisi" , 2/4 Rustaveli Ave. 

2017 -  Second affiliate of Mavi Original Store  opened at "East point" mall, located at Tvarchelidze str. #2;

2017 -  New affiliate of Multi-brand shoe store FActory opened at "City Mall Gldani", located at Khizabavri Str. #1.

2016 - 2 new stores opened at "City Mall", located at Kavtaradze Str. #1; Multi-brand clothing store Jeans Gallery and Multi-brand shoe store FActory.

2015 - Dressup Group catalogue was completely renewed and extended to offer online sales.

2015 - 3 new stores opened at "East point" mall, located at Tvarchelidze str. #2; Levis original store, Lee/Wrangler original store, Multi-brand shoe store FActory.

2015 - 4 new stores opened on Chavchavadze Ave. #29; Levis original store, Lee/Wrangler original store, Multi-brand shoe store FActory, and new premium class shoe store Atrio.

2015 - expension and development of our business made it neccessery to make a company wide rebrending, so Jeans Gallery Group was rebranded as Dressup Group.

2014 - Jeans Gallery Group became exclusive retailer of one more worldwide acknowledged denim brand, Mavi and opened a new mono brand store at Tbilisi Mall.

2014 - Jeans Gallery Group started to import footwear collections of famous brands, such as: DRESCO, Laura Bellariva, NICE ANGEL, IXOS  and CALVIN KLEIN

2014 - Another branch of Jeans Gallery, biggest denim multi brand store of clothing, footwear and accessories opened in “Merani Mall” located on Rustaveli Avenue, the most popular street among tourists.

2013 - New branch of Jeans Gallery, multi brand store, was opened on D. Aghmashenebeli Avenue.                             

May, 2013: For the first time in the retail industry of Georgia, onlinecatalogue is launched. Via the catalogue, customers can view collections presented in all our stores and and see in which stores any of our products are available.

September, 2012: LTD "Tradeline" becomes official and exclusive distributor of VANS in Caucasus. Therefore, in Georgia, Vans is exclusively presented at FActory- the store network of Jeans Gallery Group.

August, 2012: Fourth affiliate of multi-brand shoe store FActory opens at Tbilisi Mall.

2012: Second affiliate of Original Levi"s Store opens at Tbilisi Mall. Store is fully coordinated with the modern concepts of the brand.

2012: Second affiliate of Original Lee & Wrangler Store opens at Tbilisi Mall.

2011: Jeans Gallery Group and its multi-brand shoe store FActory become official retailers of Bensimon in Georgia.

May, 2011: New sub brand of Jeans Gallery Group- Specialized Store of Footwear and Accessories "FActory" - is presented to the customers. Two stores with new concepts are opened at Axis Trade Center and Tbilisi Central. They are designed by famous Georgian design studio "Rooms". Shoes for women, men and kids by brands, such as: Levi"s, Wrangler, GAS, Airstep, Bensimon, Ellen Blake, Norberto Costa, Alma Deva and many more are presented at the stores with original concepts. Accessories by: Levi"s, Wrangler, Lee, Rifle, Falke, Burlington and others are also available at the stores. As well as expansion of the stores network, Jeans Gallery Group also plans on adding more famous brands to its store network.

2011: On February 17th, new store of Lee & Wrangler with modern concept is opened at "Pixel" trade center with the help and initiative of biggest garment producer in Europe - VF Europe. New store is identical to the ones in European countries. Design and furniture was fully provided by European Office. Representatives of Lee & Wrangler Head Office took part in the opening ceremony.

2010: Facebook page of Jeans Gallery Group is launched in November.

2010: As a result of "Jeans Zone" rebranding, first affiliate of "Jeans Gallery" Store is opened in Batumi, Adjara. Multi brand store is fully coordinated with Jeans Gallery Group Stores" concepts and is the largest multi brand store in the region.

2010: Jeans Gallery Group"s new store is opened at "Karvasla" trade center in June and it becomes the largest multi brand store in Caucasus. As well as traditional Jeans" brands, accessories are also well presented at the store, such as socks by famous German brand FALKE and Scottish brand Burlington. Named brands provide customers with a broad choice of business, casual and ergonomic lines. Representatives of regional office took part in the store opening.

2006: Levi"s Original Store is opened on Chavchavadze Avenue, Tbilisi on September 13th. Store is a sample of Levi"s" newest, Evo.4 concept and its design was fully developed by brand"s head and regional offices.

2006: New multi brand store "Jeans Zone" opens in Batumi in July and is considered as a partial implementer of Jeans Gallery Group"s store concepts.

2005: Specialized Lee & Wrangler store opens at "GTC" trade center in April.

2004: As a result of cooperation between LTD "Tradeline" and Jeans Gallery Group new multi brand store concept is created. Clothing, shoes and accessories for men and women by famous brands are presented at the store network "Jeans Gallery".

1998: LTD "Tradeline" officially started cooperation with Jeans Gallery Group (LTD "501").

1994: LTD "Tradeline" is established and becomes exclusive distributor of famous brands: Levi's, Rifle, Lee and Wrangler in Georgia.