TikTok Challenge: Rules and Conditions

Campaign period: 05.09.25 – 16.09.25

Terms

Record a video on Dressup’s Back2School trend, show us the “look” you are planning to start your new chapter with, and win a 1000₾ voucher for Dressup.ge!

General participation conditions

Mandatory requirements:

The content must include:

Preparation for September — this may include school, university, or office;

Outfit creation — what I plan to wear / what I would wear on the first day.

Participants are free in their choice of content ideas, video production, and creative direction.

Winners

At the end of the campaign, a total of 4 winners will be announced:

3 winners will be the creators whose videos collect the highest number of likes;

1 winner will be selected for creativity by the Dressup.ge marketing team together with the creative agency.

Winner selection criteria:

The video must meet the mandatory requirements (hashtag, tagging Dressup.ge on TikTok or Instagram);

Winners by likes: The creator whose video has the most likes by September 16, 12:00 PM will be declared a winner;

In the event of a tie (equal number of likes), the top 2 creators will be given an additional 1 hour (pre-agreed in advance) to collect more likes.

Dressup.ge & Creative Agency pick:

  1. Meets all mandatory requirements (hashtag, tagging Dressup.ge);
  2. Outfit corresponds to the Back2School theme;
  3. Video stands out for creativity (story, unexpected detail, presentation);
  4. Evaluation will be conducted jointly by the Dressup.ge marketing team and the creative agency to ensure an objective and diverse selection.

Winner announcement

The 3 winners by likes will be announced by Dressup.ge on September 16;

The 4th winner selected by Dressup.ge and the creative agency will be announced on September 22 on Dressup.ge’s TikTok page.

Prize delivery conditions

The winner will receive:

A 1000₾ online voucher within 3 days after the announcement of winners;

The voucher can be used only online at Dressup.ge and is non-exchangeable for cash;

The voucher is valid for 3 months;

The voucher can be used in parts.

Fraud / Bot risks

Only likes from real users will be counted;

Results obtained through bots or fake activity will be subject to automatic disqualification.

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