Campaign period: 05.09.25 – 16.09.25
Terms
Record a video on Dressup’s Back2School trend, show us the “look” you are planning to start your new chapter with, and win a 1000₾ voucher for Dressup.ge!
General participation conditions
Mandatory requirements:
The content must include:
Preparation for September — this may include school, university, or office;
Outfit creation — what I plan to wear / what I would wear on the first day.
Participants are free in their choice of content ideas, video production, and creative direction.
Winners
At the end of the campaign, a total of 4 winners will be announced:
3 winners will be the creators whose videos collect the highest number of likes;
1 winner will be selected for creativity by the Dressup.ge marketing team together with the creative agency.
Winner selection criteria:
The video must meet the mandatory requirements (hashtag, tagging Dressup.ge on TikTok or Instagram);
Winners by likes: The creator whose video has the most likes by September 16, 12:00 PM will be declared a winner;
In the event of a tie (equal number of likes), the top 2 creators will be given an additional 1 hour (pre-agreed in advance) to collect more likes.
Dressup.ge & Creative Agency pick:
- Meets all mandatory requirements (hashtag, tagging Dressup.ge);
- Outfit corresponds to the Back2School theme;
- Video stands out for creativity (story, unexpected detail, presentation);
- Evaluation will be conducted jointly by the Dressup.ge marketing team and the creative agency to ensure an objective and diverse selection.
Winner announcement
The 3 winners by likes will be announced by Dressup.ge on September 16;
The 4th winner selected by Dressup.ge and the creative agency will be announced on September 22 on Dressup.ge’s TikTok page.
Prize delivery conditions
The winner will receive:
A 1000₾ online voucher within 3 days after the announcement of winners;
The voucher can be used only online at Dressup.ge and is non-exchangeable for cash;
The voucher is valid for 3 months;
The voucher can be used in parts.
Fraud / Bot risks
Only likes from real users will be counted;
Results obtained through bots or fake activity will be subject to automatic disqualification.