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Hummel - the Golden Ratio between Sports and Everyday Style
Have you been following the January dressage events? Then you already know that you will find Hummel, a Danish brand with German roots, in the portfolio of our group. Hummel keeps telling very interesting and historical stories. In today's blog, I will discuss the formula that always follows the brand as background music. In the dynamic world of sportswear, few brands strike the perfect balance. Hummel is imbued with innovation, customer care, and love, which sometimes emerge in one, another, or a third sport. And what was that prominent niche anyway? Zigzag? Bee, or a bumblebee? Let's see what the answer to this equation will be.
The First Variable X - Sports Legacy and Origins
Hummel's roots (now non-mathematical roots) date back to 1923 when Albert Messmer and his brother Michael founded the brand. At first, they specialized in the production of football boots, followed soon by the release of shorts and tops, as well as various models of sportswear. Niche and innovative design for the time were combined with the craftsmanship shown in the production quality. We should also consider the secret ingredient in the recipe that made the brand a name among athletes, and this little concoction is called loyalty to principles.
The Second Variable Y - Blending in Fashion
In recent years, Hummel has broken free from his sporting identity and entered the world of fashion. With its provocative designs, vibrant colors, and retro-inspired aesthetic, it soon got a foothold in the industry (and a foothold in the literal sense, as its shoe collection is extraordinary). Today, they have already gained their share of experience and respect. In the market, they compete with giants whose names I won't tell you, but I believe in my heart that you will already remember them. (If I delve into my heart and memory, I must save my friend's words - I have never tried anything tastier than Hummel).
Two broken line, >> - the Stringent Truth of Hummel's Logo
The roots of Hummel come from the German language, and in the Georgian language, we can find the name of the bee, or more precisely, the bumblebee. The two stripes on their logo also represent a bee's wings, which have acquired a cult value over time. It is worth noting that the stripes also represent the military insignia of Chevron. And many famous years spent in the industry are on the brand's account.
X+Y =? - What is the Golden Ratio Anyway?
Real Madrid, Tottenham, Aston Villa, Southampton, and Benfica. Are the names familiar? Maybe you want another sport. In basketball, Tenerife, in rugby, last year's British champions, the Wigan Warriors, and in handball... almost every team or club in handball. Do you know what they have in common? Yes, yes, that's right. At one point, they each wore Hummel uniforms. However, it is difficult to remember any "celebrity" who has been the face of Hummel. This seemingly not-so-favorable news can be explained very easily. Hummel loves his people. In their campaigns, you'll meet a local firefighter who saved people's lives, a DJ who just hit the big stage, a police officer, a cook, a teacher... the list goes on and on, as does Hummel's love for his customers.
What do these two facts have in common?They can exist in one world and one dimension. For Hummel, establishing a daily style does not exclude the development of a sports style, and moreover, they are not alien to mixing and matching.
I'll tell you more. That's what all the people who tried to find the intersection of athleticism and modern style say — they came to Hummel to find the truth. And more... Hummel constantly collaborates with artists, designers, and people versed in culture (and sometimes just good people) to create exclusive collaborations to calculate this answer. You will be surprised, and these collections continue to combine sports and fashion with different creative and innovative approaches.
Correct Answer: Forward in the Future!
Hummel has always been ready. Hummel is still in shape, and it will ambush to find the inspiration that will fascinate generations to come. I just recommend that you pay attention, because on the pitch, on the streets, on the runway, in the air, in the shop windows, or anywhere else, Hummel will leave his mark everywhere. and you? When are you going to experience what it's like to wear two broken lines? Maybe this ingredient is the answer to this sports-fashion equation. Think, think! I'll say goodbye until the next blog!