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New in Online Exclusive Category
As our loyal customers already know, among the available categories on Dressup.ge, you'll find the 'Online Exclusive' category, filled with unique, well-known, or perhaps still undiscovered brands that are captivating and interesting to many.
The 'Online Exclusive' category stands out by bringing together brands with completely different styles, aesthetics, and price categories. One of the primary focuses of this category is Scandinavian brands, many of which are dedicated to models essential for the so-called 'capsule wardrobe.' This entails neutral colors and simple yet effective and timeless designs. However, within the category, you'll also encounter radically different brands that, on the contrary, emphasize bold colors and shapes, offering eye-catching and extravagant models.
In 2024, we have already introduced two new brands to the 'Online Exclusive' category. Both of them are already loved and well-known by many, and, most importantly, have contributed even more variety to the category.
Dickies - an American brand established in 1922, has become one of the main stars of urban style today. Initially created for farmers and other physically working individuals, Dickies' signature solid material and practical design were originally ideal for workwear. Over time, the design has evolved and boldness has merged with the necessity for practicality and durability in everyday life. Consequently, Dickies has emerged as one of the leading brands in urban and modern fashion.
Dickies is a new addition to the Georgian market, and we believe it will be particularly appealing to the Gen Z generation. Given that this generation is characterized by a free, so-called 'effortless' style, Dickies provides clothing and accessories that align with this aesthetic.
Tom Tailor - a German brand founded in 1962, is set to captivate the hearts of millennials and beyond. The brand is already well-known to Georgian consumers, offering sophisticated design models that allow you to create a timeless style.
The diversity of the online exclusive category is evident in the contrast between the two newest brands it encompasses. While Dickies collections offer a more urban, rebellious, and free-style clothing, Tom Tailor is much more sophisticated and neutral. Therefore, we believe that each of them will manage to satisfy the tastes of consumers with different styles and across various age groups.
In the continued development of the online exclusive category, we have even bigger plans and goals ahead. Our aim is to add even more diverse brands to the category, providing our customers with a wide range of options in both style and price. If you want to craft your own individual style, whether at home, on the street, at work, or during evenings with friends, you'll undoubtedly discover something unique in the online exclusive category. So, stay tuned to Dressup.ge and remember that you can exclusively purchase products from the online exclusive category online, only on Dressup.ge.