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In this blog, Tinatin Karkashadze, the brand manager of the premium footwear direction, offers an in-depth exploration of the category. Join us as we delve into standout brands within the category and unveil our future plans.
What does the premium footwear direction entail?
The premium footwear direction and the brands featured within it are distinguished primarily by their utilization of high-quality materials and unique craftsmanship techniques. Each brand within the category consistently aligns with fashion trends, both in terms of design and the highest quality standards.
Which brands are part of the premium footwear direction?
The direction comprises the following brands: N21, AGL, 3 June, Vic Matie, Y-3, Fabi, Fabio Rusconi, Vittirio Virgili, ASH, Doucal's, Iceberg, Moreschi, Raf Simons, AS98, and many more.
What sets these brands apart?
While these brands are grouped within a single category, each of them exudes a distinct sense of individuality. It's their unique styles and designs that unite and differentiate them from one another. Moreover, as previously mentioned, each brand is known for its premium quality materials and the unique techniques employed in crafting their products. In essence, it's the diversity and passion for fashion that truly make these brands stand out in this category.
Which brand would you choose and why?
It's challenging to pick just one brand from such an esteemed lineup, but if I had to choose, I'd select N21. The designer behind the brand, Alessandro Dell'Acqua, is a prominent figure in the Italian fashion scene, renowned for creating strongly feminine, harmonious, and sophisticated designs. Additionally, I must mention Y-3, a brand born from the collaboration between Adidas' creative director and the esteemed designer Yoji Yamamoto in 2002. This partnership resulted in a remarkable fusion of Yamamoto's unique design aesthetic with Adidas' modern, sporty style, evident in their fashionable and athletic shoe models.
Future Plans:
In the coming future, we aim to expand our premium direction, providing our customers with an even wider selection of unique, sophisticated, and high-quality brands from around the world. Stay tuned as we continue to curate an exceptional lineup of premium footwear options to meet your style and quality expectations.