Levi’s “Blue Jean” is 145 Years Old!

Levi’s “Blue Jean” is 145 Years Old!

Levi’s 501 Jeans, aka “Blue Jean”, is celebrating 145^th Anniversary on May 20^th.

To celebrate the day, Levi’s and Jeans Gallery Stores in Tbilisi are offering 30% Sale on New Collections of Jeans by Levi’s on May 19^th and 20^th.

Short history

May 20, 1873 marked an historic day: the birth of the blue jean. It was on that day, that Levi Strauss and Jacob Davis obtained a U.S. patent on the process of putting rivets in men’s work pants for the very first time. This marked the beginning for mass production of Blue Jeans. Nowadays, this day is celebrated as the birthday of Blue Jeans all over the world.

Levi Strauss, a Bavarian-born dry goods merchant, came to San Francisco in 1853 at the age of 24 to open a West Coast branch of his brothers’ New York wholesale dry goods business. One of Levi’s customers was a tailor named Jacob Davis.

After being asked to make a pair of pants, that would't fall apart, Jacob tried to think of a way to strengthen his trousers and came up with the idea to put metal rivets at points of strain, like pocket corners and the base of the button fly. He wrote to Levi to suggest that the two men take out patent together. Soon Levi’s Jeans were introduced to customers.

Dressup Group & Levi’s

For the first time in Georgia, in 1994, Levi’s Brand Store was introduced to its customers by Dressup Group. Group is an exclusive representative of not only Levi’s, but Dockers, Mavi, Lee, Wrangler, Guess and Lacoste as well!

Nowadays, Blue Jeans are inseparable part of everyday life. Jeans unite the globe – women, men, children, youth & elderly people. Dressup Group is very honored to be representing brands with histories of more than a century. For example, Lee is 129 Years Old, Wrangler started off 114 Years ago. Meanwhile, 165 Years have already passed after establishment of Levi’s & its’ blue jean is celebrating 145^th anniversary. The date referred to as the Jeans Birth Day all over the world!