GANT - From Producing Shirts to Building a Cult Brand
In this blog post, we'll introduce you to one of the most remarkable clothing, footwear, and accessories brands in the world - GANT. Founded in 1949, GANT has been maintaining its authenticity, precious heritage, and rich history, and has become a cult brand with a global presence.
GANT is a brand that has a long-standing reputation in shirt production, but has continued to evolve and present diverse, classic collections to its loyal customers.
The story of GANT is intertwined with the life of a Ukrainian boy named Berl (Bernard) Gantmacher, who immigrated to America with the hope of a brighter future. He found love, achieved success, and forever altered the course of American style.
Dream it, set a goal, make a plan, and follow your path to success - that was Berl Gantmacher's formula for achieving success. As an immigrant boy with ambitious American dreams, a passion for sewing, and a strong work ethic, he strove to make a name for himself in the fashion industry. Alongside his partner, he began sewing shirts for renowned brands such as Brooks Brothers, determined to establish himself in the competitive world of fashion.
Recognizing the tremendous potential in their father's work, Bernard's sons convinced him to start production under their own label, which marked the beginning of a remarkable success story - one that would become known as GANT
GANT - Brand Values
GANT's rich and diverse history has allowed it to maintain its relevance over time, and the brand continues to stand out for its individualism. At the core of the brand's value is a commitment to classic style, quality craftsmanship, sustainability, and aesthetics.
Each season, GANT emphasizes sophisticated design and attention to detail in its products, ensuring that they are not only stylish but also durable and of the highest quality.
Moreover, GANT is dedicated to sustainable production, with a focus on reducing its negative impact on the environment. Brand has taken initiatives such as the use of organic cotton, recycled polyester, and reduction of water consumption in the production process.
Collections
Over the years, GANT has earned a well-deserved place in the wardrobes of many people worldwide, including Georgia. Brand's collections are diverse, featuring unique cloth pants, polo shirts, hoodies, shirts, jackets, and various styles of shoes, ranging from classic to casual streetwear.
Collections on Dressup.ge
You cannot miss collections by GANT, especially their classic shirts that are at the heart of the brand's ultimate success story – presented both at the stores, as well as online, on Dressup.ge. These elegant and minimalist shirts, made of natural fabrics, shall become a treasured and indispensable element in any wardrobe.
