Dressup.ge's New Year's campaign

The main message of Dressup.ge's 2023 New Year's campaign is that there is a little child in all of us who, regardless of our actual age, is always equally happy about the New Year, the gifts received, and is always fascinated by the magic of this day.

The main character of our campaign, Nana Bebo, manages to connect with the little girl within herself through clothes. Dressing in a youthful style and envisioning herself as a teenage girl helps her feel the joy of the New Year again, just as she did when she was a child.

We believe that, no matter how little energy we have left, we should always find the strength to let our inner child experience genuine and childlike joy. The New Year is the best time to start.

Watch here: https://www.youtube.com/watch?v=04CvdU6lDqE