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30 Years: The Journey of Dressup Group
Clothing occupies its unique, often vibrant, and memorable place in the heart of Georgian fashion. From this heart, there is a constant rhythm, drawing its energy from the ideas of freedom. Our celebration is not just about marking a 30-year milestone. It is a moment, a sign, to sit back and think about the stories and memories that have shaped us. It all started with the freedom born in jeans. In 1994, the Levi's store was opened, and today you know how many jeans, shirts, dresses, shoes, and accessories can be found in our stores.
There is everything: Levi’s, Calvin Klein, Tommy Hilfiger, Guess, Lacoste, GANT, Lee & Wrangler, Samsonite, Etam, Vans, Adidas, and many more!
Dressup’s vision was clear from the beginning: to bring a variety of styles and unique authenticity to the Georgian people. Accordingly, over the past three decades, there have been (and continue to be) many nostalgic and sentimental feelings, whether for coveted brands or something else.
The development has always been accompanied by the company's desire to go beyond business interests, regardless of whether a step was profitable at a specific time or not.
Dressup has always sought the final answer from the customer, following the thoughts dictated by the people. Over these 30 years, more than 80 stores have been opened in 4 different cities in Georgia. Impressive numbers, aren't they? Let me tell you something even more impressive. It's one thing to care about your own development, but how much does social responsibility mean? Today, Dressup gathers around 1,000 employees, and the number increases each year.
If you follow our blogs, you already know the story of Fereidanians. What would you say about the #nobarbarisms movement? (If you haven't read it, I highly recommend this wonderful story!). Yes, Dressup Group has helped many Fereydanian come to Georgia, some of whom work with us today.
The #nobarbarisms movement contributes to the health of the Georgian language every day.
This wonderfully expresses our desires. For Georgia and every Georgian, it is important to have access to international brands, to know what they want to convey with each collection and what values they hold. At the same time, we need to find our own identity. Many Georgian products have appeared in our stores, as well as "Savali" and "Atrio | Ruso," created at our own factory.
Plans for the future? Everyone is more interested in future plans. Sometimes people want to understand something foreign and new. Dressup’s plans remain grand as ever. Soon, warehouse management will enter a new phase of development. The e-commerce department is keeping up with the pace of 2023 and promises many innovations. That's right, celebrate Dressup's anniversary with us; there are many interesting memories ahead. Before that, a special offer awaits you in our stores and online.
© Nika "Vardo" Vardiashvili